Scaramantica – Not true, but I believe it

Men's jewelry in Naples: elegance meets superstition.

A collection of jewelry featuring coral horn was presented this spring at the latest edition of Open at the Centro Orafo Il Tarì. The new silver jewelry is part of a Capsule Collection inspired by local history and traditions, aiming to convey a sense of exploration and discovery of historical and cultural elements.

This year, we have chosen to explore Naples, specifically its alleys associated with magic and superstition. Scaramantica is a new line dedicated to Naples, where coral is featured prominently, reflecting its historical connection to the city and its traditions.

Naples is a city where magic and superstition coexist. The writer Matilde Serao said: In Naples you find all the superstitions in the world. In every alley and building, there are secrets, rites, and legends such as 'o munaciello, 'a bella 'mbriana, the smorfia, the magic egg of Castel dell’Ovo, ghosts, and witches.

Pendants, jacket pins and cufflinks, in which the coral horn elegantly marries other symbols of Neapolitan tradition: Pulcinella, the hunchback, the owl, the horns and the crowns, because in Naples Superstition is a “real” matter. It is no secret, in fact, that superstition in Naples intensified during the eighteenth century, when King Ferdinand of Bourbon hosted Andrea De Jorio, a highly regarded archaeologist, but also known for his reputation as a jinx. The day after the sovereign died and from that moment the belief in bad luck and in the “Neapolitan jinx” became even more rooted.

The peculiarity of this line, all in silver, is that it is a collection also aimed at a male audience, highlighting the elegance of the Neapolitan gentleman of the past, which is found in the attention to detail of those who pay attention to their appearance. Cufflinks are a male accessory that transcends time, eras and fashions. These jewels capture attention thanks to the craftsmanship with which they are made and can be worn in spring, on special occasions or in everyday life by those who seek luxury with attention to detail.

Similarly, the jacket pin, an accessory that reveals the careful attention to one's image, seeking a personal, detailed, elevated style.

The coral horn and the craftsmanship, the attention to detail and the search for one's own traditions: all this is found in every aspect of this new collection. Even the displays have been specifically designed to propose this line in an original, targeted and immediate way. After all, “eyes” and “gazes” are not to be underestimated when it comes to superstition.

Scaramantica is a collection designed to introduce intriguing aspects of style.