Ancient claim magic powers and superstitious virtues to coral. Nowadays, although we are more used to skepticism, coral is still considered as amulet. Coral has been a trade item together with other precious ones like amber, silk, spices and like these is a great gift of nature or better still of its mysterious element, the ocean. Man with his patient art models it in fascinating shapes to make jewels and ornaments. The Aucella srl produces a range of items with coral, form economically accessible to all, to items intended only for a few. With the Evolution technology, processing coral becomes increasingly refined. Despite still produce items now centenarians, the company, with the settling of the new generation, takes new space to new forms and new design, without ever losing sight of a lowest common denominator: the love for the Coral.